Google March 2019 Update Theories on How to Fix

There are a number of competing theories about what the March 2019 Update was about. This article evaluates each theory and proposes an idea of how to diagnose a ranking drop and how to fix it.

Need background on the update? Check out these articles stories first:

  • Google Update Florida 2: March 2019 Core Update Is a Big One
  • March 2019 Core Update: What’s Changed? Early Insights & Reaction
  • Data Confirms Why Google March 2019 Update Feels Like a Rollback

Is the March Core Update About Trust?

There is no such thing at use at Google called trust. There’s a thing called the link graph, it’s a map of the Internet. And in this map, there are normal sites that link to normal sites and spam sites that link to spam sites.

One site does not have more “trust” than another site because there is no such metric or quality as trust.

Google Confirms There Is No Trust Factor

In a Google webmaster hangout, Google’s John Mueller said that a reason why a site might be ranking is because Google trusts it. The person asking the question picked up on the word “trust” then remarked that confirmed that the site ranked well because it had acquired trust.

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